impressions

Compared to 2024, Facebook grew 72.9% and Instagram increased 117.1% across managed pages. LinkedIn reflected broader platform trends reported by Ordinal, with company pages down approximately 60% year over year. Despite this, our main umbrella company page still reached over 83K impressions, maintaining steady visibility.

engagements

Facebook engagements grew 72.8% across brand pages, driven by paid advertising, staff engagement, and new social media initiatives introduced throughout the year. Instagram increased 1.5%, while LinkedIn followed broader industry declines but still generated 9.7K+ engagements on our umbrella company page.

top posts

My top five posts of the year were identified and ranked by engagement performance, generating 7.7K+ engagements and 38.2K+ impressions across social media channels. Analysis of these top-performing posts revealed key content drivers and audience preferences, supporting future optimization of social strategy and campaign planning.

*Certain information redacted to ensure confidentiality.